JibJab Enters Kids Market with JibJab Jr.
Launches Personalized Starring You® Children’s Books on the iPad

VENICE, CA – August 31, 2011 – From the team that brought audiences political satires like This Land, and holiday fun like OfficeMax’s ElfYourself, comes a new brand dedicated to enhancing the special time parents spend with their children telling stories: JibJab Jr.

JibJab Jr. Books, the company’s first product release, turns children into the stars of the show in personalized children’s books on the iPad.

With a few taps and swipes, parents can easily create a JibJab Jr. book with their child’s face, name, gender and skin color, then drop them into the center of the action of a beautifully illustrated and animated tale.

JibJab Jr. Books launches with two titles, “The Biggest Pizza Ever”, about a kid who wreaks havoc on a town with a gargantuan pizza pie, and “The Alphabet Wrangler”, about a kid who has to chase the letters of the alphabet around the house after they mischievously escape from a book. New titles will be released every month, starting this September with “Ocean Commotion”, an underwater adventure featuring singing and dancing sea life.

Each book features great stories, beautiful art, and simple, tasteful character animations. They are not hyper-clickable toys. They are designed from the ground up to enhance the important wind-down time parents spend with their children telling stories before bed.

JibJab Jr. Books is free to download from the Apple App Store and comes bundled with one free book. Additional books are $7.99 each, or only $3.99 if a parent signs up for the book a month plan, which can be canceled at any time. Once a book is purchased, it can be personalized an unlimited number of times for no additional cost.

JibJab Jr.’s mission is to combine great artistry and technology to help parents tell amazingly fun stories to their kids. JibJab Jr. Books, perfect for ages 2 to 6, is the first step in making that mission a reality.

You can download JibJab Jr. Books for free from the iTunes App Store here: http://itunes.apple.com/us/app/jibjab-jr.-books/id439449113?mt=8&uo=4

About JibJab
JibJab makes things that make people laugh. From political satires like THIS LAND, to personalized videos like OfficeMax’s ElfYourself, JibJab has been producing world-class original entertainment on the Internet long before it made any sense to be doing so. For more information, visit http://blog.jibjab.com/about/.

About JibJab Jr.
JibJab Jr. provides parents with great art and technology that helps them tell amazingly fun tales to their kids. The company’s first product, JibJab Jr. Books, makes it easy to create personalized bedtime stories featuring the child’s name, face, gender and skin color. It is available for free to download, exclusively on the iPad, and is perfect for kids ages 2 to 6. For more information, and to download the app, visit: http://sendables.jibjab.com/kids.

JibJab®, JibJab Jr.® and Starring You!® are trademarks of JibJab Media Inc. in the United States and other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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