ElfYourself.com is Back!

The Most Loved Viral Holiday Website in History Adds New Funk Video Featuring Singing and Dancing Elves

NAPERVILLE, Ill., Nov. 29, 2011 /PRNewswire/ – The most loved viral holiday website in history is back! OfficeMax®Incorporated (NYSE: OMX), a leader in office supplies, technology products and services, has brought back its free holiday eGreeting site, ElfYourself.com. Powered by JibJab.com, the leader in personalized online entertainment, ElfYourself.com allows users to transform themselves, family, friends and colleagues into jolly dancing elves just in time for the holiday season.

OfficeMax’s ElfYourself.com offers nine customizable dancing elf videos including a new video titled “Funk,” in which the elves dance and sing to an ElfYourself version of the Charles W. Wright song, “Express Yourself.” Other popular dance videos include Elf Classic, Disco, Country, Hip-Hop, Singing, Charleston, 80s and Surf.

Each ElfYourself video can be personalized with up to five photos and shared via email, Facebook, Twitter, blogs, or embedded into a website.

“OfficeMax is delighted to once again bring back the holiday tradition of ElfYourself to help spread cheer in a way that is entertaining, engaging, and that features the user as the star,” said Michael Lewis, executive vice president and president of retail at OfficeMax. “Our personalized dancing elves are such a big part of holiday festivities for people world-wide. We look forward to seeing the many ways that people celebrate the season with ElfYourself this year.”

“We’re in the business of making things that make people laugh,” said Gregg Spiridellis, JibJab’s co-founder and CEO. “We’re thrilled to be working with OfficeMax again this year to deliver millions of holiday smiles around the globe with ElfYourself.”

Personalized Holiday Elf Gifts
While at ElfYourself.com, shoppers can check out the store to put their favorite elves on personalized holiday gifts and stocking stuffers that the whole family will love. Holiday DVDs can capture the family in all nine ElfYourself dances. Or, feature personalized elves on holiday-themed mugs, ornaments, magnets, puzzles, blankets, mouse pads, posters or print greeting cards. Custom ElfYourself gift items start at $7.99.

Most Loved Viral Holiday Website in History
Since ElfYourself debuted in 2006, people all over the world have used the popular holiday website to create more than 474 million customized elves.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office products.  The OfficeMax mission is simple.  We help our customers do their best work.  The company provides office suppliesand paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and individual consumers.  OfficeMax customers are served by approximately 30,000 associates through direct sales, catalogs, e-commerce and nearly 1,000 stores.  Since 2007, OfficeMax Goodworks programs have served communities and schools, contributing more than $14 million in grants and supplies to support teachers and classrooms. To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit www.officemax.com.

About JibJab
JibJab makes things that make people laugh. From offbeat Sendables® eCards to personalized Starring You!® videos and satirical viral videos, JibJab is on a mission to help more people share more laughs than any other company in the history of the world. With over 100 million visits to its websites in the past twelve months the company is well on its way to doing it. For more information, please visit http://blog.jibjab.com/about/.

“Express Yourself” written by Charles W. Wright
© 1970 (renewed) Warner-Tamerlane Publishing Corp. (BMI) and Music Power (BMI)
All rights administered by Warner-Tamerlane Publishing Corp. All rights reserved. Used by permission.

All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated. JibJab® and Starring You!® are trademarks of JibJab Media Inc. in the United States and other countries. Any other product or company names mentioned herein are the trademarks of their respective owners.

OfficeMax Media Contact
Nicole Miller
630.864.6069

SOURCE OfficeMax Incorporated

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