JibJab’s rocking version of the Christmas classic, Winter Wonderland, is sure to get even Scrooge on his feet dancing. But figuring out how to imagine the penguin’s band and their stage was tough. We spoke with character and background designer, Justin, who gave us the inside scoop of how he picked these waddling rock stars to take center stage in this eCard.
How did you approach designing costumes for the penguins?
I spent some time exploring the funny shapes penguins tend to have. I took a goofy approach for our Starring You penguin since it would basically be a human in a bird costume. For the non Starring You characters I played with a round and squat shape in order to play up the cuteness we would need in order to make the short humorous when the little guys started to play rock music.
What was the inspiration for the look of the backgrounds?
For the background concepts, I wanted to play with lighting and color schemes for a snowy landscape we haven’t really seen depicted before. It’s really easy to just go with a generic look-like white snow and blue skies, so I wanted to do something different. I first looked at a lot of reference pics of arctic landscapes in the late evening and nighttime. These times of day helped transform the scene into something really enchanting. In twilight and moonlight the icebergs have an iridescent quality that I loved. I initially thought it would be really nice to play with the northern lights and make them our key light source as well.
This animatic was the starting point for all production and set Justin and the other artists off on their path of creativity.
Have you sent this card to anyone yet?
Yup! Sent it to my Mom starring the 2 of us. Mom loves JibJab!
Now that you’ve discovered the inspiration behind this new Starring You video, turn all your friends into punk rockin’ penguins this Holiday season!