Comedy Kings JibJab and “Weird Al” Yankovic Break New Ground with Video Parody of American Idol Winner
“Do I Creep You Out” Video Available Exclusively Online at JibJab.com and MSN Video
Santa Monica, CA – November 16, 2006 – JibJab, a leading digital comedy network, and “Weird Al” Yankovic, the long-reigning king of music parody, released an online-only video today parodying American Idol winner Taylor Hicks’ song, “Do I Make You Proud.” The parody, entitled “Do I Creep You Out,” is from Weird Al’s latest best-selling album “Straight Outta Lynwood,” and the video features a forlorn stalker (played in classic JibJab style by Weird Al) chasing the woman of his dreams.
The video can be seen for free on both JibJab.com and MSNVideo.com starting on Thursday, November 16, 2006.
A collaborative effort, JibJab was responsible for creating the animation while Weird Al provided the lyrics and music. The partnership is an example of how artists are leveraging the power of the Internet to promote and distribute next generation entertainment. With the massive reach of the MSN Video network and JibJab.com, the results of the JibJab-Weird Al partnership are available for free to a worldwide audience at the click of a mouse.
The collaboration was also initiated in true Internet-age fashion – they teamed up after the JibJab brothers, Gregg and Evan Spiridellis, sent Al an email via his Web site expressing a desire to work together.
“We are honored to have had the opportunity to work with comedic great Weird Al. His body of work has defined the field of musical satire and parody for decades and we had an incredible time working together,” said Gregg and Evan Spiridellis, co-founders of JibJab. “We also admire the incredible job he has done leveraging the Internet to build a one-on-one relationship with his fan base.”
“I’ve always been a great fan of JibJab’s comedic sensibility, and it’s been a real pleasure working with them,” said “Weird Al” Yankovic. “JibJab is changing the paradigm for the way multimedia content is distributed and it’s very exciting for me to be a part of that.”
“Do I Creep You Out” is the third of five animated shorts appearing exclusively on MSN Video. In October 2005, MSN inked a deal with JibJab to co-distribute its next five animations on MSN Video.
“JibJab is an innovator in this new breed of creative production studios,” said Rob Bennett, general manager of entertainment and video services for MSN. “Together, MSN Video and JibJab.com have delivered over 24 million showings of JibJab movies and we are proud to be the exclusive distributor of its consistently fun and entertaining viral videos.”
This project comes on the heels of JibJab’s launch of the Great Sketch Experiment, a sketch comedy contest in which JibJab connected six up-and-coming comedy troupes with legendary comedy film director John Landis to create sketches that were voted on by the public.
About JibJab Media
JibJab is a digital comedy network founded by brothers Gregg and Evan Spiridellis in 1999. The studio’s election parodies “This Land” and “Good to be in DC!” were seen more than 80 million times during the 2004 election, turning JibJab into an overnight, household brand, and leading Peter Jennings to name the Brothers “People of the Year”. JibJab has grown considerably since the election. Today, the company is comprised of the best and the brightest artists, technologists and business people, working hard to change the way comedy is created, produced and distributed – signifying a true media revolution beyond which they first dreamed about in their Brooklyn garage. For more information go to http://www.jibjab.com
About Weird Al
“Weird Al” Yankovic has reigned for over 2 decades as the most successful comedy recording artist in history, with over 12 million albums sold, 3 Grammy Awards (9 nominations), 10 MTV/VH1 specials, his own feature film (UHF) and CBS television series (“The Weird Al Show”), and countless miles logged on tour. With unparalleled acclaim for his musical satire and ground-breaking videos, Weird Al has parodied many of the biggest stars in the musical universe – all with full blessings of the artists themselves. His latest album, “Straight Outta Lynwood,” features the hit single “White & Nerdy.” For more information go to http://www.weirdal.com
About MSN Video
MSN Video is one of the largest video-only streaming services on the Web, watched by more than 11 million unique users per month. In addition to streaming news, entertainment and sports video clips from more than 45 content partners including “The Today Show,” FOX Sports, MSNBC, JibJab Media Inc. and Fox Entertainment Group, MSN Video presents a broad array of live events to online audiences worldwide. More than 50 top advertisers support MSN Video, which is available to consumers at no charge. MSN Video is available on the Web at http://msnvideo.com to consumers in the U.S. MSN Video is also live in Australia, Canada, Japan and the U.K., and in Spanish in the U.S.; the service also is in beta testing in France.
Overall, MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide.
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