JibJab and Paramount’s Insurge Pictures Partner on Record-Breaking JUSTIN BIEBER: NEVER SAY NEVER Movie Campaign

Justin Bieber Starring You!® Music Video Viewed By Millions Around the World In First Week on JibJab.com

LOS ANGELES, Feb. 28, 2011 /PRNewswire/ — The personalized web video campaign, launched by JibJab on behalf of Paramount’s Insurge Pictures movie JUSTIN BIEBER: NEVER SAY NEVER, has attracted the most engaged audience ever on JibJab.  In the first seven days following its release, users have created over 400,000 personalized videos that have generated 2.8 million views for the campaign.

(Logo: http://photos.prnewswire.com/prnh/19991206/PARLOGO)

“We are thrilled to have had the opportunity to work with Paramount to promote their film JUSTIN BIEBER: NEVER SAY NEVER,” said JibJab co-founder and CEO, Gregg Spiridellis.  “The overwhelming success of the campaign highlights the power of JibJab’s personalized media platform when combined with great brands and content that audiences love.”

The Justin Bieber Starring You!® video allows fans to personalize the video by inserting their own image into it to appear alongside Justin in his hit music video “One Time.”  Found as a free special feature on JibJab.com (www.jibjab.com), fans can upload a photo from their computer or Facebook account and use JibJab’s simple tools to crop and insert themselves into the video.  After creating and viewing the video, fans can email the finished product to their friends, share via Facebook, Twitter and other social networking sites and even embed into their blog at no cost.

“Justin Bieber is no stranger to using social media and the web to connect with his fans, however, we are always looking for unique ways to reach out,” said Amy Powell, Executive Vice President, Interactive Marketing Strategies & Film Production of Paramount Pictures and Insurge Pictures.  “JibJab has provided a fun and interactive way for fans to connect with Justin in a manner that was perfectly inline with our overall campaign for the movie.”

JUSTIN BIEBER: NEVER SAY NEVER is the inspiring true story and rare inside look at the rise of Justin from street performer in the small town of Stratford, Ontario to internet phenomenon to global super star culminating with a dream sold out show at the famed Madison Square Garden in 3D. It is directed by Jon M. Chu and produced by Scooter Braun, Justin Bieber, Antonio “L.A.” Reid, Usher Raymond IV, Dan Cutforth and Jane Lipsitz.

JUSTIN BIEBER: NEVER SAY NEVER in 3D is open in theaters nationwide across the U.S. and Canada and will be released in select countries throughout the world in the coming weeks. For more information on availability and showtimes in your area and to purchase tickets visit http://www.justinbieberneversaynever.com/.

To personalize your own Justin Bieber Starring You!® video visit www.jibjab.com.

ABOUT JIBJAB

JibJab makes things that make people laugh.  From offbeat Sendables® eCards to personalized Starring You!® videos and satirical viral videos, JibJab is on a mission to help more people share more laughs than any other company in the history of the world.  With over 100 million visits to its websites in the past twelve months the company is well on its way to doing it.  For more information, please visit JibJab.com/about.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.  The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies.  PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.

JibJab® and Starring You!® are trademarks of JibJab Media Inc. in the United States and other countries.  The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

SOURCE Paramount Pictures Corporation

RELATED LINKS
http://www.jibjab.com
http://www.justinbieberneversaynever.com

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