Every four years, my brother and I are blessed with a political circus so ripe with absurdity that ‘finding the funny’ becomes like shooting fish in a barrel. In 2000, we created the Bush/Gore rap battle. In 2004, we produced This Land. Now, in 2008, we’re pleased to present Time for Some Campaignin’!
Our latest musical romp is a parody of Bob Dylan’s 1960s political anthem, The Times They Are A-Changin’. We thought Dylan’s true call for revolutionary change juxtaposed against the modern political process would be funny. Plus, we just wanted an excuse to use the word “juxtaposed” in our blog.
This video was by far the most difficult election video we have ever produced. When we started, Hillary was still in the race, which meant we couldn’t take the tit-for-tat approach that had worked so well for us in the past. While it was painful at first, creative constraints are always good and having three candidates forced us make something entirely new. The worst thing we could have done is mimicked our past work.
Since my brother and I started JibJab 8 ½ years ago, we have been fascinated by the opportunity the Web offers to create new entertainment experiences. We have found that unlike traditional media, where independent creators are virtually shut out, if you do something new and interesting online, people will find it and share it with their friends.
This year, our desire to do something new manifested itself in our STARRING YOU!® technology. Thanks to our incredible technology team, users can upload photos, cut out heads, and put themselves, family and friends into the latest election video. You can give it a try yourself here: http://Sendables.JibJab.com/
Starring You! is a small part of a much bigger initiative underway here at JibJab called JibJab Sendables®. In a nutshell, we are trying to reinvent eCards. By working with the best storytellers and artists in the world it is our goal to offer something better than the dancing cats and cuddly bunnies you’ll find on most eCard websites.
There are over 1,000 JibJab Sendables eCards in our library in categories ranging from birthdays and anniversaries to flirts, disses and everyday fun. A huge number are free and some are available exclusively to JibJab subscribers. If you like our political videos, you have to check them out!
We would like to thank the millions of people who have supported JibJab over the years (especially the 2+ million members who have signed up to receive our free updates). Without your support emailing our work to your friends, the great experiment that is JibJab would never have made it to this point. We hope you enjoy our latest video and if you like it, pass it along!
Gregg, Evan & the entire JibJab Team