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“ElfYourself” Returns with Brand New Videos Including ‘Singing’ and ‘Break Dancing’ Elves

Free holiday experience, brought to you by OfficeMax and Powered by JibJab, returns for fourth season to spread cheer and goodwill around the world!

Naperville, Ill. –November 10, 2009 – Back by popular demand, the Elves have returned! To kick-off the holiday season, OfficeMax® (NYSE: OMX) announced today the return of its free holiday e-greeting,, the most popular viral experience in web history. Powered by the leader in personalized online entertainment, JibJab Media Inc., will again delight millions of consumers around the world enabling them to create free personalized holiday eCards by uploading their photos and transforming themselves, family and friends into dancing elves. Users can then share their holiday eCards via email or using new capabilities that enable them to post their creations to Facebook, Twitter and other social media websites.

“Our elves have been working around the clock to ensure this season’s offers an entertaining, personalized experience with innovative new features and tools for spreading holiday cheer,” said Bob Thacker, SVP of marketing and advertising for OfficeMax. “ElfYourself has become a holiday tradition — part of popular culture – in fact according to a brand study we have conducted, 95 percent of people who have been ‘elfed’ in the past requested that we bring it back for the 2009 holiday season. We look forward to once again giving consumers a cost-effective way to celebrate the season and bring back the holiday spirit in a time when it’s needed most.”

“We are thrilled to partner with OfficeMax again this year to bring free ElfYourself eCards to a worldwide audience using JibJab’s personalized media technology platform,” said JibJab’s co-founder and CEO, Gregg Spiridellis. “With ‘Singing Elves’ we worked with OfficeMax to take the creative and production execution to a new level and with Facebook Connect deeply integrated into the user experience, we are thrilled to give users super-charged distribution tools for sharing their creations.”

The site’s 4.0 version features a number of upgrades that enhance the user-experience, including:

Users can star in two new dances including “Hip Hop Elves” featuring modern break dancing and “Singing Elves” that perform a melody of holiday music.

Facebook Connect capabilities enable users to access their photos from directly within the ElfYourself experience and transform them into elves.

Personalized videos can be posted directly to a user’s Facebook wall or to a specific friend’s wall.

Users can now share their ElfYourself videos via Twitter from within the web experience.

Videos will include any combination of up to five elves.

Back by popular demand, will also feature the most widely celebrated dances from years past including “Disco Elves,” “Country Elves” and the “Elf Classic” that started it all in 2006. Returning features include the ability for users to virtually share their ElfYourself videos online at no cost, or for a small fee, users can print custom elves on greeting cards and holiday gift items or download their videos to their desktops or mobile devices.

Since its debut in November 2006, OfficeMax’s dancing elves have flooded the world with holiday cheer securing more than 284 million visits from across the globe during the past three holiday seasons. This year, you can join in the holiday fun and start the “elfamorphis” by creating an ElfYourself eCard at

About OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to- business office products solutions and retail office products. The OfficeMax mission is simple. We help our customers do their best work. The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to consumers and to large, medium and small businesses. OfficeMax customers are served by more than 30,000 associates through direct sales, catalogs, e-commerce and more than 1,000 stores. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit

About JibJab

JibJab is a leading provider of digital greetings and online entertainment. From its offbeat Sendables® eCards to personalized Starring You!® videos and irreverent Original viral videos, JibJab is on a mission to help more people share more laughs than any other company in the history of the world. A hundred years ago, entrepreneurs revolutionized the entertainment industry with film.  Today, at JibJab, we’re doing it with computers. For more info, go to

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