Gags and Boards!

Once the lyrics and initial visual concepts are fleshed the process opens up beyond the brothers. Evan works with the amazing internal and external artists at JibJab to start really fleshing outing the visual gags and storyboards. There are pages upon pages of drawing that get done at this stage. If you look closely some of these made it into the finished piece. Click an image to enlarge…

We like the bitter guy from Pennsylvania clinging to his gun and religion…

There were a thousand ways to illustrate the “swollen left gland”…

The McCostume had some great gags…

Here’s an alternate take on the opening with Rove pocketing the keys!

Here’s a pass at the final sequence with Hillary still in the running…


  1. Karleb Sainte
    Posted July 16, 2008 at 4:14 am | Permalink

    Thanks for sharing this guys. As someone who creates also its always cool to see the whole process. People really don’t know how much hard work goes into making 3 min. finished clip. Keep up the good work.

  2. Cass
    Posted July 16, 2008 at 7:47 am | Permalink

    INCREDIBLY FUNNY and absolutely creative! You guys out did yourself with this one! Even my 16yr old got the joke.
    I want to join your team!!

  3. Alan Cook
    Posted July 16, 2008 at 6:40 pm | Permalink

    These are great boards guys! Who did the drawings? I don’t recognize them…

  4. JD
    Posted July 16, 2008 at 10:27 pm | Permalink

    Jibjab tries to pass itself off as clever satire, but it just recycles old, trite, stereotypes. Bill Clinton is a womanizer, Hillary is still mad at him, McCain is old, Obama says change all the time… It’s all well done and polished, but is there anything original about that? At least they usually give equal time to lampooning both candidates, which is why I was surprised by this new video. Did anyone else notice that the video actually had the effect (intentional or not) of making McCain look more presidential and strong, by putting him in a tank running over Obama, then surrounded by various weapons of the armed forces. It’s the usual trite conventional wisdom that Republicans are strong while democrats are wussies. It even appropriates Bob Dylan’s “The Times They are a Changin’” to spoof Obama’s change mantra. They are definitely leaning right this time.

    BTW, if you look at their pre-production drawings, there were many, many more ideas that eventually got cut. What happened to these great ideas, guys? Makes you wonder who was making the editorial decisions. Who owns Jib-Jab?

  5. OU2IC?
    Posted July 17, 2008 at 6:04 pm | Permalink

    No matter what political stance you may opt, this is some hysterical; while yet some clever sh_t!!!


  6. Strªngعr_Dªngعr
    Posted July 18, 2008 at 1:27 pm | Permalink

    Man, I can’t stop watching this video it is amazing. and even though I have no plans of Voting for McCain, I so want a post of him in the tank with all the Military behind him, what an amazing scene.

    Its a shame we will have to wait another 4 years for the next one.

  7. Strªngعr_Dªngعr
    Posted July 18, 2008 at 1:28 pm | Permalink

    sorry for double post.

    “I so want a poster of him….”

    stupid proof reading skills

  8. Posted July 24, 2008 at 1:51 pm | Permalink

    JD….you can’t be serious? This is satire, which deals with stereotypes, which are exaggerations. I thought it was politically balanced. Why can’t those on the left ever laugh at themselves. Come on.

  9. Posted July 24, 2008 at 1:52 pm | Permalink

    JD….you can’t be serious? This is satire, which deals with stereotypes, which are exaggerations. Why can’t those on the left ever laugh at themselves. Come on.

  10. Posted July 24, 2008 at 1:53 pm | Permalink

    ooops double post….sorry.

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  12. Dieselgirl
    Posted August 7, 2008 at 9:34 pm | Permalink

    I think all you guys are so very talented. I am going to school for web design and interactive media. I hope to someday be at your level of talent! Keep up the great work! ;o)

  13. Karen Wahl
    Posted August 29, 2008 at 9:16 pm | Permalink

    Thank you for posting this. Maybe I will work for you for free sometime after all! Love your work. -Karen

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  15. carol and jack
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    We see the republican campaign as Jonh McCain as GI Joe with Cindy as Barbie and their new sidekick (Annie Oakley) Hope this will give you an idea for a new jingle. We love Jib Jab!!!

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  34. Brice_E_Cook
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    Carl pocketing the keys would be good since now he is a big critic. Wish we knew then.

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