The JibJab Blog

Stick Your Face In It!

Behind the Scenes of Higher and Higher

In our newest Starring You Valentine’s Day video, Higher and Higher, our production team took this video to new heights. It was a labor of love to turn this dream into reality!

It all started with an animatic:

To achieve flight, it was suggested that maybe we just wing it, and string ourselves from the ceilings. Fortunately, we decided against that, and ended up hiring a crew to set up a metal frame, a mechanical lift, and harnesses for us. They were on site all day to help with the shoot, constantly raising and lowering our artists playing lovebirds, Jeff and Lauren, between takes. The team had different attachments for the lift, depending on what kinds of shots needed to be done (one or two people, spinning, etc). It was awesome to have such a professional crew helping us!

Screen Shot 2014-01-27 at 3.38.31 PM

It was important to grab two artists without a fear of heights. For Jeff, it was his first time being hooked up to wires. While it was fun he doesn’t think he’ll be doing it again anytime soon — not so much for the fear of heights, but more because of the incredibly uncomfortable harness!

Lauren likes heights, and planes, and climbing things, so it really wasn’t a problem for her. But, after being strung up in a harness for 12 hours, she was pretty sore and bruised. It was manageable, but definitely exhausting. The most difficult part was spinning, as she got pretty nauseous at one point! Overall, it was a pretty awesome experience to be dancing in formal attire and flying from the ceiling. As shooting commenced, both Jeff and Lauren agreed that it was nice to be on ground again.

Screen Shot 2014-01-27 at 3.40.06 PM

After all the shooting had taken place, it was time to animate! The end result is truly lovely and is perfect for your sweetheart! Send Higher and Higher before the big day, or check out JibJab’s entire collection of Valentine’s videos!

2 responses to “Behind the Scenes of Higher and Higher”

  1. Dan. did you get my verbose rant? you guys are great. but I had to go back to a msg from 2014.

    Sent from my iPhone


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